Showing posts from January, 2012

Detergent wars: Nirma, Wheel & Ghari

HLL entered India in 1957 and was the undisputed leader in detergent space. Surf was the most selling detergent in India. However in 1980's Surf suffered huge losses at the hands of a new and small firm, Nirma Chemicals. Nirma was launched in 1969 and its primary focus was to create a good, branded product at affordable prices. The product was priced far lower than the market leader - Surf. Nirma caught the attention of the middle-class and lower middle class customers and had such great sales that it evicted HUL's Surf from the No. 1 position in 1985. HLL then had a look at the situation and found that there was a large market segmentation in detergent space and then came up with lower priced Wheel (green) and Rin (blue) detergent powders targeted at different market segments. This segmentation helped HLL regain part of its lost market.

This post deals with price wars which are becoming an essential part of business. But a cut in price is the last resort in a price war. We w…

Nokia: The crash and Resurrection measures

Nokia has lost a massive share world-wide. In smart phones segment it is badly hit by Samsung, HTC, Google Android and iPhone and in the low-end mobile category it has faced intensive competition by local players. The purpose of this post is to analyze the factors that lead to the decline of Nokia in India and then discuss some ways to bring back the Nokia brand into its fervor.

A quick look at some stats: Nokia accounted for around 37.5% of the Indian mobile handsets market share in 2011, the same was around 49% a year back. It used to be around 70% in the year 2007-2008 On the other hand Samsung has grown exponentially over the last 2-3 years and now enjoys a market share of 28%, its last yr market share was around 20%. If the same rate continues Samsung is very well on its way to replace Nokia as the market leader.