Showing posts from April, 2017

Before you click that 'Send' button - A complete guide to sending a good email!

Does your email content feel cold and lost in desperation? (yes, that’s Linkin Park). If you need help sweeping your email recipients off their feet, then read on. We’ve got great insights backed by some successful campaigns run by a small team at ClearTax. Writing an email is pretty much like asking someone out on a date. What follows hence is a delightful article giving budding writers invaluable tips on the delicate and nerve-racking art of writing compelling content. When it comes to writing marketing emails, most users just tick off any email that comes off as irrelevant or seems spammy. It’s like the world is in dire need of a Non Proliferation Treaty which prevents all the bad email writing practices from spreading like rabbits. We want to reiterate here that emails are among the best ways of reaching out to newer people/clients. In fact, the team at ClearTax closed major Consulting Firms and secured long lasting relationships just by writing flawless emails. Like all trades, it t…

Customer Lifecycle Management - A beginners guide

Most of the businesses have this as the number one goal -How to keep their users happy and loyal? And then then we worry about things like making money, keep the business sustainable, growing the business etc. This article talks about user lifecycle management - right from acquiring the customer to the product experience and customer satisfaction. The article will focus on different methods and tools we can use to manage each piece of the system. We would also explore creative ways to improve customer experience. The article is written with user journey in mind for any product. Here are some of the list items of the user lifecycle (which i will deep dive into). I will try and keep a keen eye on the tooling aspects and the metrics which can aid us - Customer acquisition - Top of the funnelSEO strategy and landing pages conversionProduct experience - Funnel optimization and conversionDrip campaigns (Email/SMS/App notifications)Customer satisfaction - NPS ratings and feedback  Customer acqu…