I always think/discuss about ways on how to think like your customer. And this can be implemented even in the slightest of things be it product or content or any other form of communication.
Consider this hypothetical situation: One of my friends got an email from their HR on selecting a date for Dussehra holiday. The mail was sent to around 1k employees in the organization. Around 350 people opened it and around 50 people actually took the survey form. So the email stats would be:
- Mails Sent - 1000
- Open Rate - 35% (350 Opens)
- CTA (Call to Action) - 5% (Its the final no of responses recorded)
- CTR (Click Through Rate) - 14.2% (50/350)
The objective of the poll was to take people’s choices on when to declare the Dussehra Holiday, this is how the survey looked like:
Now, can you think of someway to improve this? Particularly the CTR and thus the CTA. The moment I saw the email, I knew there was something missing here, with just a very minute change the survey response rate would have been doubled or even more :)
That’s how the options could have been listed:
- 11th Oct - Wednesday
- 12th Oct - Thursday
- 13th Oct - Friday
Well, this would have given the users more info on what are they going to opt for, help them make a choice more conveniently. Here things like day of the week matter much more when making the final choice (like proximity to a weekend etc). It was a small real life example of how one can think like the end user and help the customers make decisions faster.
The better one communicates with the end customer, better will be the engagement.
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